Social media can be an amazing source of traffic. And best of all, it is traffic that you can count on, day after day. However, it also requires lots of constant difficult work and usually it can take some time before you can actually see the results.
One of the best things about social media is that you profit lots of different results. By following the tips in this article, you will not just increase your traffic, but you will also gain more fans and followers, gain more social media engagement, construct relationships with your audience, you will accomplish a wider audience and you will be able to establish yourself as an expert in your field.
One of the good things about social media is that you can apply very same techniques between different social networks. Twitter and Facebook, for example, might not have all in common except the social aspect, but in the end, posting good, vital content is one of the best ways of increasing your traffic.
Here are some of the ways that you can increase your social media traffic:
1. Profile
It all starts with the profile no matter the social network, a complete profile is a must-have. Spend some time to create definite you complete all the relevant categories and fields, and most importantly, that you provide links to all your websites. On Twitter, I would also recommend you write down your website address in your description so that people can easily look it. On LinkedIn, you have the option to personalize your links. Its very easy to do, and can create a big difference, as seeing company website might not entice lots of people to click on it:
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When you go to edit contact info, you can pick other and write down what the website is for example, instead of just saying blog, I wrote social media blog, which makes it sure what I write about.
2. Join Different Social Networks
Social media traffic is at its best when you use more than one social network. I personally believe it is best to attempt out several social networks, in order to figure out which ones bring you the most traffic. Over the years, Ive been pleasantly surprised by the traffic I started getting from some social networks (such as LinkedIn and Google+), even surpassing some of the most popular social platforms (i.e. Facebook in my case).
3. Post Regularly
Once you begin posting on social media, its very important to save it up regularly. You wont preserve getting traffic from social media unless you keep posting and interesting constantly (preferably daily, or at least during weekdays). It also important to be human on social media dont just post links all the time, but also images, videos, text only posts and even posts that dont have every to do with your business. It might not acquire you traffic, but by only posting links you will put most people off by being too sales-y.
4. Post links to your blog posts
Posting links to vital resources is one of the summit ways of getting traffic from social media. Whenever you write a new blog post, article or have a new critical resource on your website, create sure you post it on your social media profiles. However, dont just post the link and the title of the article/resource rather, attempt to write a short introduction that will make people desire to click on the link and read more. You could also question a question within the post, so that you can also attract some more engagement to the post more engagement often times leads to more traffic!
5. Engage!
The secret to social media success is lots of engagement. By fascinating regularly with other people on social networks, you will drive more people to your profile and updates, and therefore ultimately increase your traffic. Engaging means:
- Commenting
- Liking (+1s etc.)
- Sharing other peoples posts and updates
- Asking and answering questions
6. Join some of the lesser-known social networks
Facebook, Twitter and the like might be the summit social media traffic generators, but sometimes the smaller and niche social networks can also be great sources of traffic. First of every, attempt to locate out if there are any social networks that deal directly with your niche (Like GoodReads for book authors) and join them. This is where you can locate lots of people that could genuinely be interested in what you have to offer which results in more traffic. I would also suggest trying out some of the smaller social networks, like Tumblr you can simply share your content on these types of social networks, which wouldnt take too much time and can still bring in some extra traffic.
7. Create and join groups/communities etc.
Groups and communities on social networks can be great sources of traffic. If possible, begin by creating your own group and then join other groups that relate to your niche. Make sure you join groups that are active meaning people are engaging constantly.
You can then post your link updates in these groups, but make clear you also check out the rules and regulations of each group. Its very important not to focus upon sales updates, but rather engage with other group members. This way, you wont be too sales-y and people will be more inclined to read your updates and eventually click upon your links.
8. Use hashtags
Hashtags are now gift upon most major social networks Twitter, Google+, Facebook etc. Hashtags can help grow your traffic by making your social updates more easily discoverable. I recommend using no more than two hashtags per update, as too many of them will put off some people.
Try to also look at which hashtags are trending for the day and use them in your updates wherever possible. There will be more people searching for those hashtags, so your updates have better chances of being seen.
9. Post at the right time
The time when you post a new update can have a huge influence upon its success. If you post at the right time, more people will look it and therefore, you will acquire more traffic and more engagement.
Unfortunately, there is no right time there works for everybody across every social networks. And one of the main characteristics of social networks is that they have no geographical barriers, meaning that you can have fans and followers everywhere in the world.
Although there are different studies that show when people are most active upon the different social networks, the best way to find out the best hours to post updates is by trial and error. Try posting at different times during the day and night and look at what times you acquire the most engagement and clicks. You can then use scheduling tools to schedule your updates so that they go at those exact times, even if you are not available.
10. Add social sharing buttons to each of your blog posts
By adding social sharing buttons to each of your blog posts, you make it much easier for your readers to share your posts to their own friends and followers. This way, you increase your accomplish within social media with minimal efforts upon your part and more people will be able to look your link and therefore, drive more traffic.
How are you using social media to steer traffic? Which social networks drive the most traffic to your website?
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