Monday, 19 May 2014

Effective Social Media Strategy.

Despite the hype on the mystery of effective social media handling, it is actually not rocket science.

To make it easier, you just need to focus on what you are really trying to achieve. You can get easily overwhelmed as lots of these social toys are coming out almost every month 
So to save things easy, here are some questions you need to ask yourself before creating a strategy.

Who am I trying to reach?

Understanding where your potential customers are is important. Why would you spend time on Pinterest if most of your potential audience is in Facebook? In view of that there is no wisdom spending most of your energy on Pinterest if your potential customers are on Facebook.

How can I benefit people?

Social networks are not  platforms for you to crack out the megaphone. Its not roughly you, it is always about them (your audience). Create content (blog posts, updates, tweets, etc) that benefit or inform people.

For example, most likely you came across a useful post about creating effective video content and your audience are about people who wants to spread their contents online.

That's useful content! Share it!

What are your blog's content?

You should have a blog. If not, you are missing a big opportunity to make a community in the region of your content.

Your blog is your headquarters.

You own that fragment of internet space, which means you can get your hands on everything it is you throbbing. 
What you discuss, your opinions, your data, etc. are definitely or directly influenced by you.

If you're thinking to be present at all platforms in order to be effective hold a second thought to that.

Its easy to be at least present or register to all social network, forum, and blogs. But your statement shrinks every portion of period you enter an added arena, unless it aligns later with your content or brand (retailers and Pinterest make for a pleasing example of a platform aligning together).

If you have a  team that can devote its period to every single one part of the platforms, by all means obtain it.

But beware, casting a big net without knowing where your audience is won't arrive a net full of flopping fish. But if you cast your net into a school of fish that you can actually see, now that's an improved strategy.

How can I create my topics or appearance human?

This is important. If you are speaking and not relating yourself as a human being, you will fail. Period.

Social is a tool that makes it easier than ever to create humanness. Strive for that.

How can you create your issue more human? Here are a few examples:

Behind the scenes video of your office.
Highlight employees and what they appeal off concerning the order of a daily basis.
When creating Facebook, Google+, or Twitter updates amassed the persons pronounce whos making the update.
Post humorous pictures of your office party on Facebook.
The list goes going almost for. Get creative.

Your actionable task.

Your task right now is to look for things to improve your strategy. Where are the holes at? Are you focusing upon too many platforms? 

If that's the case focus upon the three platforms that you are having the most results. If you are without help one platform can suffice as long as you are posting on it effectively.

The excuse is because you nonattendance to maximize your era and your pleasurable judgment.

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Friday, 16 May 2014

5 Tips How To Get Likes/Engagement To Your Facebook Posts.

Here are some of the few techniques used by top brands and small businesses alike that help them get more activities on Facebook posts, i.e. more engagement means more traffic and interests to your business. 

This is especially helpful since posting new updates to your Facebook Pages can be a struggle sometimes. With some simple tricks and guidelines you can work wonders to your business plus it can be super fun too! 

1. Take Advantage of worldwide/national events and holidays.

Holidays or special occasions can be a great internet traffic driver. Think of all the sales being racked up by the super malls during holidays. This technique can garner common interest to your audience or fans as well. 

It doesn’t have to be a major event/holiday, such as Christmas or Easter, but really anything you can find, from sporting events (such as a local marathon, or a derby), or even just for fun events like "Zombie Marathon" . 

There are various ways you can capitalize on these events and holidays; for example, for "Zombie Marathon" you could post a photo of the costume you’re wearing  and then ask your fans to post their own pictures with their costumes or anything related to the event and then rewarding the best one with a small prize. Most holidays and events can be used to create a connection with your audience in some way – and make sure you increase your engagement!

2.  Fill in the Blanks.

The main purpose of this activity is to stimulate people to comment on your post. By commenting, you are driving traffic to your posts, you can further improve it by replying to your audiences' comments.Use these types of posts every once in a while to stimulate your audiences’ imagination and get them to comment on your updates. It can be something that relates to your business, or it can be about something else entirely, like for example:
“The last day I gossiped or pass a gossip was ________“
“The best weekend I’ve ever experienced was ________”


3. Check What is Trending and Use it...

It can be anything from breaking world or local news, new movies that are generating lots of talk, or a new song that’s gathered 10 million views in one day.  Use these trending events to share your views on the issue and to encourage your fans to voice their own views. 
These may not directly impact your business but it will surely reflect your personality and therefore gain trust for you. These types of updates can generate a lot of engagement, and they show your audience you are human and have the same interests as them, and not just selling as much as possible to them.

4. Polls and Quizzes

You can either choose to stay and create polls and quizzes related to your business – such as asking your audience to pick their favorite type of your products, like color, variant, etc., or quizzing them on the features of your products – or you can choose any other topic you can think of, and create polls and quizzes on subjects that may draw interests from your audience. Both polls and quizzes are very easy to create and set up, and can generate lots of engagement.

5. Use PostPlanner to help.

PostPlanner – this very useful tool allows you to browse through thousands of suggested status updates and use any of them. All updates are split into categories, making it easier to find the perfect update for you. Using the help of this app can be make your life more convenient so why not go for it, sometimes when you are encountering some difficulty all you have to do is to use some tool.

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