Social media and its power to influence is undeniably extensive. Harnessing its potential to benefit your marketing efforts is a must do option for your business or brand to earn recognition and of course sales. However, Facebook posting if not done properly will be ineffective and you may miss any quantifiable benefits from it.
Your social media efforts may be a waste of valuable time if you are not armed with a few facts about how people use Facebook. Before you post to the site, read these statistics and consider the following tips for optimizing your activity.
Facebook Engagement
Facebook has more than 1 billion users. The problem with putting a billion people in one area is that its difficult to stand out. What you need to do is put in some extra advantage by observing some practices that have been proven to work more effective than the usual others. Here is how to increase your odds of capturing their attention.
1. Best days to post: Optimum days vary by industry, but the weekends especially Sundays tend to be the best. Interaction with posts is 14.5 percent higher on weekends. Wednesday is the worst day, with interactions 7.4 percent under average.
2. Best times to post: Ideally, you do not post while people are at work. Posting between 8 p.m. and 7 a.m. generates 14 percent higher interaction than posting during typical business hours.
3. Frequency: Post once or twice per day and you will look a 19 percent higher interaction rate than if you do otherwise. Take advantage of the optimal post days.
4. Length: Posts with 80 characters or fewer receive 23 percent higher interaction than longer posts. Keep your updates short and to the point.
5. Emoticons: Emoticons can serve to humanize your brand. Posts that use emoticons have up to a 57 percent higher like rate. The :D emoticon receives the most likes. Emoticons work best in the food and beverage and health and beauty industries.
6. Comments: Asking a question generates an average of 92 percent more comments than making a statement. Use "caption this" upon images and use fill-in-the-blank posts to engage more customers.
7. Calls to action: Include a call to action in your posts to boost engagement. When you question fans to like a post or comment upon it, their response rate can be more than three times higher than when you don't.
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